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Velcro Networking0Networking!

I know you’ve never done this, but I plead Guilty!

You go to a social function, seminar, or networking event and arrive early with the intent of meeting a bunch of new people. Hopefully, some will be prospects for your products and services.

As soon as you enter the venue, you see a friend you haven’t seen in years. You walk up to them, extend your hand, and you both immediately start reminiscing and telling war stories to each other.

Shortly, an announcement blares, “Everyone take your seats, we’re ready to start our program.” You and your friend sit together at the same table.

There’s a break, and you both grab coffee and donuts and pick up your conversation where it had left off. The event ends and you go together to the parking lot, exchanging business cards as you walk, and pledge to “get together soon.”

Arriving home, you reach into your pocket to pull out the day’s “networking results” and. . . you have only your friend’s card. He is not a prospect. Bummer!

Spending the majority of your time at a “Networking Event” with one person is VELCRO Networking!
Don’t Do It!

That is not the goal you should have had when deciding to go to this event. If you’re not networking: introducing yourself and letting people know what you offer, finding out what they do and who are their prospects, you’re just visiting!

Great Networking Requires a Great Plan.
Then – Work It!

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Speakers: You Only Have One Chance. . .oTo Make a First Impression.
Make It an Outstanding One
Before You Take the Stage!

  • The Title of your talk.
  • It’s got to grab the attention of potential attendees, or they won’t be in the audience.
    • Consider, when working on that title: People will do more to avoid pain than seek pleasure.
    • Example.
      • I could have titled my Signature Presentation: “Speaking 101” or “How to Give a Really Good Presentation”
        • Those are Underwhelming!
      • “NO SWEAT Public Speaking!” conjures up more emotions, doesn’t it!
  • Your Introduction.
    • The Introduction is an integral part of your speech and your responsibility to write!
    • It is not your bio and sets the stage for your opening and your speech.
      • No one cares where you went to school, how many kids you have, and the fact you like to collect rocks.
    • An Introduction should answer three questions.
      • Why this Subject?
        •  This should be something of relevance and interest to the audience.
      • Why this Speaker?
        • Gives your credentials. (And don’t be modest!)
          • It may include education, work experience, life experience, awards, and other accomplishments that give you the authority to speak on this subject.
      • Why Now?
        • This part should finalize in your audience’s mind why they will benefit from your message now.

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Authentic

0You to Your Audience!

WE’RE IN THE ELECTION SEASON!
Candidates are debating
and delivering speeches.
Speakers can learn from comments like these: 

•  “He’s Authentic.”
•  “She’s scripted, and not Authentic.”
•  “That candidate is connecting with me.”
•  “I have no confidence in them.”
•  “I trust them.”
•  “They don’t seem real when giving their stump speeches.”
•  “The words they are speaking don’t match their nonverbal communication. I believe what I see!”

Those perceived as Authentic make a better connection with potential voters than those regarded as not being genuine. If we think they are faking their Authenticity, we don’t trust them. This holds true for speakers, also. If the audience doesn’t believe, and trust you, they’ll tune you out.

Trying to be seen as Authentic, often come across as faking it. One example is stiff and unnatural gesturing. Our gut tells us, “Something isn’t right.” NonVerbal communication trumps verbal communication; i.e. we believe what we see. Read More→

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0Start With a QUESTION!

FREE EXPRESS Elevator Speech Template HERE!

Transcript
Fred Miller, NO SWEAT Public Speaking!

This video is about how to craft a great Elevator Speech. Specifically, the One-on-One Elevator Speech. These occur when you go to event and the suggestion was to. “Arrive early and network.”

The goals are the same as giving an Elevator Speech to a group with one major exception: You want to, as quickly as possible, DIS-qualify people. Everyone’s not a prospect for what you offer. You’re not going to buy everything people are offering you. Don’t spend major time on minor possibilities.

The bottom line of the Elevator Speech is that it clearly articulates, in a very concise manner, exactly what you do, with impact!

After you’ve exchanged names, one will ask the other, “What do you do?”

It’s time for that Elevator Speech! And, because time is of the essence, give an EXPRESS Elevator Speech!

Let’s go up the elevator!

First Floor:
After they’ve asked, “What do you do?” rather than answering that question directly, answer with a question that gets them thinking about what you offer.

I’m going to use myself as an example in this video.

I would say, “Thanks for asking! Instead of giving you a direct answer, I’m going to ask you a question.  Read More→

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So0Are HUGE Distractions to Your Presentation.

Uh, Like, You Know, Um, OK?
Those and other “Filler Words” do not add value to a presentation. They distract the audience from the message. Too many of them, and those listening and looking at the presenter will never GET IT!

Toastmasters assigns an “Ah Counter” at each meeting to monitor and sometimes ring a bell when a speaker uses them in the speech. The goal is to make the member aware they are using filler words and to eliminate them.

The big one lately seems to be – So.”
So. . .Let me tell you about. . .”
So. . .When I was a young man I. . .”
So. . .Let me answer it this way. . .”

I have heard very educated, smart, otherwise articulate people use this word to begin speaking. (Some even end sentences with it, also!) Too often, they are television personalities doing interviews or reporting news events. It lessens the power of what they say after starting with, So. . . Some equate it to using a microphone with a poor connection that crackles occasionally, interrupting the speaker’s talk, and putting an added burden on the audience to listen intently.

Unfortunately, using filler words can give the audience the perception the speaker doesn’t know their topic well. That hurts their message. Other thoughts in the audience can be: the speaker is nervous, didn’t prepare for the presentation, and isn’t enthusiastic about the subject.

Important: You may be using So and other filler words and don’t know it! Record a presentation and listen. Read More→

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Elevator Speeches Asking Questions0QUESTIONS!

As Apple used to say, THINK DIFFERENT.”

When we attend networking events, social functions, or seminars, the leader often announces, “Before we get started, let’s go around the room. When it’s your turn, stand up, tell us who you are and what you do – give us your Elevator Speech.

Most people, when it’s their turn, stand up and say something unrememberable like this, “Hi! My name is Bill. I work for City Realty. If you’re looking to sell or buy a home, please see me.”

That’s a person you’ll want to do business with and refer, isn’t it? Not!

THINK DIFFERENT:


Start
 your Elevator Speech by asking a Question to get them thinking about the benefits of Your Products and Services.


Here are a few examples from my world. As you listen or read them, think about questions you will be asking.
One Example:
“Have you ever watched and listened to a speaker and immediately thought,
‘Wow! This guy really knows what he’s talking about! If I ever need that product or service, I’ll contact him. I’ll also refer him.’
(P-a-u-s-e)
I’m the guy they hire to develop, practice, and deliver presentations like that!”

I’d love to get this response,
“Gee! That’s interesting. Can you tell me how that works?” Read More→

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Elevator Speeches DIS-Qualify Prospects0Prospects!

One of the reasons we develop great Elevator Speeches is for networking events, social functions, and seminars. Often, as the audience is getting settled, the leader announces, “Before we get started, let’s go around the room When it’s your turn; stand up, tell who you are and what you do – give us your Elevator Speech.”

We also need an Elevator Speech for one-on-one situations, formal and informal networking, where we’re asked, “What do you do?”

Everyone is not a prospect for the products and/or services you offer.

You are not going to purchase every product and service someone tells you about.

When networking, one goal should be:
“Don’t waste Major time on Minor possibilities!”

Example:
I was attending a chamber event, where people arrived early to Network. As typically happens, people were introducing themselves to others and giving their Elevator Speech. Read More→

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X-100Not Necessary!

If you’re in a marching band, you better be in step with your fellow band members.

If you are in a play, chorus, or orchestra and forget your lines, the song, or play your instrument at the wrong time – you’re in a bad place!

When delivering a presentation, it’s an entirely different story. No one, unless you say something, knows but you! Also, no one cares! They don’t have a printed version of your talk where they’re following along and checking that your spoken word matches.

Some speakers write their presentation and think they must memorize every word of their talk. They also want to have all aspects of their speech –  Perfect! That mindset creates a lot of anxiety and is one of the reasons people have a Fear of Public Speaking. The negative self-talk is something like this:

  • “What if I forget something?”
  • “What if I mispronounce a word?”
  • “What if the audience doesn’t laugh when I say something funny?”
  • “What if my slide show doesn’t work perfectly?”
  • “What if I have a “brain freeze” and forget what I’m talking about?

That kind of thinking and strategy will, most likely, not give the desired results.
Here are a few facts to keep in mind. Read More→

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oThese Things!

STOP Doing these things!Many speakers, even experienced ones, do things they should STOP. Here are some of them.

STOP Using Buzz Words, Acronyms, or Techno-Speak.
• You don’t impress people with words
   they don’t know. You’ll lose them!
• No one likes to feel stupid.
• We see the emperor with no clothes,
   but no one says anything.
• The words you think everyone knows – they don’t!
• 
Plan and simple language Rules!

STOP Letting the Emcee Write Your Introduction.
• It is your responsibility, not the emcee’s, and is an integral part of your presentation.
The Introduction is not your bio. No one cares where you went to school,
   how many kids you have, or that you collect sea shells.
• The purpose of the Introduction is to give credibility to the speaker.
   Attendees should be asking themselves,
  “What gives this person the right to speak to us?”
• The Introduction should answer three questions:
    • Why this subject?
    • Why this speaker?
    • Why now?
You write it because no one knows you better!

STOP Putting Bullet Points on Your Slides!
• No one comes to a presentation to read slides.
Bullet Points do not reinforce your message.
   They Complicate the message, Confuse the audience, and Conflict with the presenter.
• Solution: Use high quality, universally understood images.
   You provide the text with your voice and the words you are speaking.
Read More→

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0Why should you consider using Slides in your presentations?

3D Illustration Of The Presentation Screen And A Projector For Conference .Slides are a prop. People attending your talk will look and listen to you and see your props. These can increase the quality of your presentation and reach your goal of having the audience GET IT!

Here’s why:
Your audience has three main styles of learning.
• Visual – Seeing something.
• Auditory – Hearing something.
• Kinesthetic – Doing something.
We use all three to different degrees. Nothing is good or bad. It is what it is.

For speakers, if more than one of these styles can be addressed to convey your message, the odds they’ll GET IT! are dramatically increased.

Here are Gems for that great slide presentation.
Caveat: Think Plain, Simple, and Zen-like when creating your slides.

Don’t use Bullet Points! 
Bullet Points Kill! – Kill the Bullet Points!
• Nobody comes to a presentation to read your speech!
• Instead of bullet points and text, use images.
We think in terms of images. One per slide, or several that express the same main point.
Example:
If I say the word, Apple, you probably don’t see the letters A-p-p-le. You probably see something round, red, with a stem coming out of it, right?

Okay, let’s try another one. Read More→



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