0 Your WHY!

Transcript Fred Miller, NO SWEAT Public Speaking.

Here’s the Fifth Floor my Eight Floor Elevator Speech.

It’s your WHY.

The concept comes from Simon Sinek’s Golden Circle. He says most companies start with WHAT, then they go to HOW, and then WHY.

Example: “We’re a big computer company. We’ve got these computers with huge hard drives, lots of RAM. They’re really cheap. Do you want to buy one?”

Ah, maybe.

Better companies start with WHY.

It’s not WHAT you do. It’s WHY you do it. Read More→

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0NOT: “Work With” or “Help!”  


Fred Miller, NO SWEAT Public Speaking!

This is the fourth floor of my eight floor Elevator Speech.

This is the floor where people usually say,
“I help companies.
“I work with people”

I think we need something a little more aggressive. I love the phrase, HIRE ME.”

I’m going to give you my statement from the fourth floor. Then we’ll discuss it.

“Businesses, Individuals, and Organizations Hire Me because they want to improve their networking, public speaking, and presentation skills.”

Hire Me says:
“I’m good at what I do.
I’m proud of it.
And, you know what, there’s some money attached to it!” Read More→


0  Your Expertise!

Fred Miller, NO SWEAT Public Speaking!

This is the third floor of my eight floor elevator speech.

It’s the Expertise Floor. The reason to have an Expertise Floor is because people like to work with Experts.
I do!  Don’t you?

Experts can command more money for their products and services.

I’m going to give you my Expertise Statement, then we’ll talk about it.

“The title of my first book is, “NO SWEAT Public Speaking!”

Let me explain. Read More→


O What You Do!

Fred Miller, NO SWEAT Public Speaking!

Here’s the second floor of my eight floor Elevator Speech.

What do you do?

Here’s mine:
I’m a Speaker, Coach, and an Author.

Three very simple words: easy to understand.

However, they do beg the questions:
“What do I speak about?”
“What do I coach about?”
“What do I write about?”

Good! They’ll listen to the rest of the Elevator Speech!

What do you do?

Read More→


O  Your Name!


Fred Miller, NO SWEAT Public Speaking!

Here’s the first floor of my eight floor Elevator Speech.

Your Name!

I’m Fred Miller.

Now, I have a very simple name.  Easy to pronounce; easy to remember.

I have a friend, Mike Ramatowski. My advice to Mike is to say, “I’m Mike!” Read More→


oMake a Point – Tell a Story:  Example:

Body of Speech: Make a Point - Tell a StoryThe Body of the Speech is where you deliver your message. This is information you want the audience to take away. The simple formula for this is:

Make a Point – Tell a Story.

There should be three to five points, supported by a story or two reinforcing each point.

Ideally, these should be Personal Stories. No one else, unless you’ve given permission, can tell your story!

Too often, speakers use stories not their own, and the audience has heard before: Abraham Lincoln’s honesty, Thomas Edison’s persistence, and others come to mind. I once attended an event where two speakers, back-to-back, told the same story! That is terrible!

One of the keys to accumulating your own stories is to be, as they say in Yoga, “Always present and in the moment.” When those stories occur in real time, capture them, and put them into the hard drive of your brain so you can retrieve them when needed to reinforce a point of your message.

Here’s a Point / Story Example

One of the reasons people have a Fear of Public Speaking is they don’t think they have anything to speak about others will find interesting. Their internal talk is similar to: Read More→


oIt’s Important, but usually Missing.

Prepare an AFTER-Duction for the Emcee!I’ll bet you’ve experienced this:
The master of ceremonies takes the microphone immediately after a speaker finishes their talk and says, in an underwhelming manner,
“Thanks for coming. Drive home safely.”

WOW! That’s memorable isn’t it? NOT!

Ending a program like that is unfortunate. Regrettably, this anti-climatic way to draw to a close, a great message from a speaker, is often the norm. It’s done in this manner because no one, especially the emcee, thought about a better way to end the event.
Good NewsThere is!

If you’ve read any of my books, posts, or seen me speak, you know I’m a big proponent of writing your own Introduction. It is an important and integral part of a presentation because it sets the stage, establishes the credibility of the speaker, and builds enthusiasm for what is to follow. The presenter should write it for the host to deliver
as if they wrote it.

The same principal holds true for the words the emcee should speak after the speaker closes their presentation. This is called the After-Duction.

Here, again, the Speaker should write the After-Duction for the host to deliver as if they wrote it. The After-Duction is the professional thing an emcee should do, but they usually need help from the speaker. It should be given to them and reviewed with the host before presenting.

The After-Duction serves several purposes: Read More→


) Presented Before Each Presentation!

Your Credentials should be presented before every presentation!An audience attends events to learn something. They rightfully want great value for the time and money they are investing to sit in on a presentation. They like to watch and listen to Speakers who are Experts on a subject.

The question sometimes arises, “Why is this person making a presentation? What is their expertise? What education and experience gives them the right to talk on this topic?” They want to know your Credentials!

Many people know a little bit about a lot of topics, but have in-depth knowledge and expertise in only a few subjects. Would you prefer to listen to a presentation on flight from ‘The Miracle on the Hudson’ airline captain, “Sully” Sullenberger, or a rookie who just completed flight school training? (One of the challenges of the internet is anyone can write and speak about any topic they choose, and we don’t always know what they know about the subject.)

Speaker Credibility is why the Speaker’s Introduction or Expertise Statement is Read More→


oAs a Guest Speaker!

Guest Speaker at the Chamber of CommerceYou are scheduled to present at a local Chamber of Commerce meeting next month.

Don’t just “Show Up” when the event starts!

There is much to be done before you begin your presentation.

First, this event is Important.

It’s important to the attendees, and it’s especially important to you! If you’ve read my books, watched my videos, or seen me speak, you know my mantra is:

Speaking Opportunities are Business, Career, and Leadership Opportunities!” 

No one ever challenges that statement. Why would they?

The opportunity to speak in front of members of a Chamber is huge. Most of these local groups consist of business owners, top level employees, and community leaders. “Decision Maker” is part of their job description.

I’m making the assumption you offer a product or service they may need, or might refer others to get more information on. Good!

You’ll be speaking with some prospects! These busy folks are investing time and money to attend the meeting. They’ve come to network and learn something from the guest speaker – You! Don’t disappoint them!

When you are initially booked for the time and date, be certain you’ll be available with no foreseeable conflicts. Shame on you if you might have to cancel at the last minute. The odds you’ll have another opportunity to speak are slim. Because the directors of chambers know, and network with, each other, if you are a no-show at one, don’t bother trying for an opportunity at others.

The Following Items are Not Suggestions. 

If you want Your Speaking Opportunity to be Successful, consider them RULES! Read More→


My Toughest Audience!

By · Comments (5)

OPotentially, I could be seen by thousands of people!

My Toughest Audience!Easily, it could be my largest audience, ever.
This was important.

It was not an entirely new presentation for me. I had presented modules of it many times. I knew my topic well. I prepared, practiced, tweaked the presentation, and practiced some more.

I had enough nervous energy, I knew, to be helpful.
I know how to channel that energy into my presentation because a presentation without energy is b-o-r-i-n-g!

This was my moment and I was psyched! It was time to take my position. The spotlight shined on me, the microphone was on!

I stood tall with my shoulders back, eyes looking straight ahead, smiled, started the Opening of my talk and – YIKES!

In my videos, books, and presentations I emphasize a speaker should always take the temperature of the audience. You may be the only one speaking, but there is much feedback coming from the people seated in front of you. Look at facial expressions, gestures, and other body language to determine if they are GETTING IT! If you see confusion or disbelief, adjust your message and repeat it in a different manner.

I followed my own advice and did that. The feedback I was getting was, literally – Blank!

All I could see was that round, semi-shiny hole in the middle of a black circle.

You might be thinking, “What are you talking about?”  Read More→

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