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0 Your USP, Ultimate Selling Proposition!


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Fred Miller, “NO SWEAT Public Speaking!”

This is the Seventh Floor of my Eight Floor Elevator Speech.

It’s your USP, Your Ultimate Selling Proposition. It’s the reason people Hire You; what you’re going to do for them.

Here’s mine:
“I show them how to Develop, Practice, and Deliver a ‘Knock-Your-Socks Off!’ Presentation with - NO SWEAT!Read More→

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O More WHY 

Transcript

Fred Miller, NO SWEAT Public Speaking!

This is the Sixth Floor of my Eight Floor Elevator Speech.

It’s More WHY.

The Fifth Floor is your DNA of your Elevator Speech. It’s your WHY.

Mine was, “They know: Speaking Opportunities are Business, Career, and
Leadership Opportunities!”

My Sixth Floor, More WHY is: “They also know, we perceive really good
speakers as Experts. We like to work with Experts!

Your Sixth Floor is More WHY.

Read More→

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0 Your WHY!

Transcript Fred Miller, NO SWEAT Public Speaking.

Here’s the Fifth Floor my Eight Floor Elevator Speech.

It’s your WHY.

The concept comes from Simon Sinek’s Golden Circle. He says most companies start with WHAT, then they go to HOW, and then WHY.

Example: “We’re a big computer company. We’ve got these computers with huge hard drives, lots of RAM. They’re really cheap. Do you want to buy one?”

Ah, maybe.

Better companies start with WHY.

It’s not WHAT you do. It’s WHY you do it. Read More→

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0NOT: “Work With” or “Help!”  


Transcription

Fred Miller, NO SWEAT Public Speaking!

This is the fourth floor of my eight floor Elevator Speech.

This is the floor where people usually say,
“I help companies.
“I work with people”

I think we need something a little more aggressive. I love the phrase, HIRE ME.”

I’m going to give you my statement from the fourth floor. Then we’ll discuss it.

“Businesses, Individuals, and Organizations Hire Me because they want to improve their networking, public speaking, and presentation skills.”

Hire Me says:
“I’m good at what I do.
I’m proud of it.
And, you know what, there’s some money attached to it!” Read More→

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0  Your Expertise!

Transcription
Fred Miller, NO SWEAT Public Speaking!

This is the third floor of my eight floor elevator speech.

It’s the Expertise Floor. The reason to have an Expertise Floor is because people like to work with Experts.
I do!  Don’t you?

Experts can command more money for their products and services.

I’m going to give you my Expertise Statement, then we’ll talk about it.

“The title of my first book is, “NO SWEAT Public Speaking!”

Let me explain. Read More→

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O What You Do!


Transcription
Fred Miller, NO SWEAT Public Speaking!

Here’s the second floor of my eight floor Elevator Speech.

What do you do?

Here’s mine:
I’m a Speaker, Coach, and an Author.

Three very simple words: easy to understand.

However, they do beg the questions:
“What do I speak about?”
“What do I coach about?”
“What do I write about?”

Good! They’ll listen to the rest of the Elevator Speech!

What do you do?

Read More→

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O  Your Name!

Transcript:

Fred Miller, NO SWEAT Public Speaking!

Here’s the first floor of my eight floor Elevator Speech.

Your Name!

I’m Fred Miller.

Now, I have a very simple name.  Easy to pronounce; easy to remember.

I have a friend, Mike Ramatowski. My advice to Mike is to say, “I’m Mike!” Read More→

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oMake a Point – Tell a Story:  Example:

Body of Speech: Make a Point - Tell a StoryThe Body of the Speech is where you deliver your message. This is information you want the audience to take away. The simple formula for this is:

Make a Point – Tell a Story.

There should be three to five points, supported by a story or two reinforcing each point.

Ideally, these should be Personal Stories. No one else, unless you’ve given permission, can tell your story!

Too often, speakers use stories not their own, and the audience has heard before: Abraham Lincoln’s honesty, Thomas Edison’s persistence, and others come to mind. I once attended an event where two speakers, back-to-back, told the same story! That is terrible!

One of the keys to accumulating your own stories is to be, as they say in Yoga, “Always present and in the moment.” When those stories occur in real time, capture them, and put them into the hard drive of your brain so you can retrieve them when needed to reinforce a point of your message.

Here’s a Point / Story Example

Point:
One of the reasons people have a Fear of Public Speaking is they don’t think they have anything to speak about others will find interesting. Their internal talk is similar to: Read More→

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oIt’s Important, but usually Missing.

Prepare an AFTER-Duction for the Emcee!I’ll bet you’ve experienced this:
The master of ceremonies takes the microphone immediately after a speaker finishes their talk and says, in an underwhelming manner,
“Thanks for coming. Drive home safely.”

WOW! That’s memorable isn’t it? NOT!

Ending a program like that is unfortunate. Regrettably, this anti-climatic way to draw to a close, a great message from a speaker, is often the norm. It’s done in this manner because no one, especially the emcee, thought about a better way to end the event.
Good NewsThere is!

If you’ve read any of my books, posts, or seen me speak, you know I’m a big proponent of writing your own Introduction. It is an important and integral part of a presentation because it sets the stage, establishes the credibility of the speaker, and builds enthusiasm for what is to follow. The presenter should write it for the host to deliver
as if they wrote it.

The same principal holds true for the words the emcee should speak after the speaker closes their presentation. This is called the After-Duction.

Here, again, the Speaker should write the After-Duction for the host to deliver as if they wrote it. The After-Duction is the professional thing an emcee should do, but they usually need help from the speaker. It should be given to them and reviewed with the host before presenting.

The After-Duction serves several purposes: Read More→

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) Presented Before Each Presentation!

Your Credentials should be presented before every presentation!An audience attends events to learn something. They rightfully want great value for the time and money they are investing to sit in on a presentation. They like to watch and listen to Speakers who are Experts on a subject.

The question sometimes arises, “Why is this person making a presentation? What is their expertise? What education and experience gives them the right to talk on this topic?” They want to know your Credentials!

Many people know a little bit about a lot of topics, but have in-depth knowledge and expertise in only a few subjects. Would you prefer to listen to a presentation on flight from ‘The Miracle on the Hudson’ airline captain, “Sully” Sullenberger, or a rookie who just completed flight school training? (One of the challenges of the internet is anyone can write and speak about any topic they choose, and we don’t always know what they know about the subject.)

Speaker Credibility is why the Speaker’s Introduction or Expertise Statement is Read More→



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