Archive for Non-Verbal Communication

"No Sweat Public Speaking!" The Last Thing. . .

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The First Thing the Audience
will Remember!

The Law of Primacy and Recency states:
The First and Last Things your audience hears
and sees, will probably be remembered more
than anything else in your presentation.

Of the two, the Closing will be better recalled.

Knowing that Law is important for several reasons.

  • It’s why speakers should have a Strong Opening
    and a
     Strong Closing!
  • The Opening should grab the attention of the audience and make them desire to hear more.
  • Example:
  • “Picture this!  Friday is our annual Open House and the president of the company wants each department to give a fifteen minute presentation.  I have you scheduled for 1:15 – right after lunch!”
  • After your Opening grabs the attention of the audience, give them an agenda of how your presentation will proceed.  This is important because Read More→
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    The Doors of Opportunity!

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    "No Sweat Public Speaking!" Key to Door of OpportunityOpportunity is waiting!

    On the other side of that door is Lots of it!
    How do we unlock and open it?

    Speak!

    Public Speaking/Presenting
    is the Key to opening the
    Doors of Opportunity!

    Here’s why:
    We perceive really good speakers as Experts!

    Perception is reality, and we like to work with Experts.

    The Research Shows:
       •  Speaking Opportunities are Business Opportunities!
       •  Speaking Opportunities are Career Opportunities!
       •  Speaking Opportunities are Leadership Opportunities!

    The people who take and make Speaking Opportunities grow the perception they are Experts. They grow their businesses, careers, and leadership possibilities.

    Think of great business and political leaders.  Many attained their positions because of their great Read More→

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    "No Sweat Public Speaking! - the Magic of the Rule of Three Three has always been Magical!

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    •  The Three Wise Men.
    •  Three Strikes You’re out!
    •  Rock, Paper, Scissors.

    It is also one of the best techniques presenters can use for ensuring their audience GETS IT!

    Andrew Dlugan sums the Rule of Three up like this:

    Using the Rule of Three allows you to express concepts more completely, emphasize your points, and increase the memorability of your message.”

    In his book, Writing Tools: 50 Essential Strategies for Every Writer, Roy Peter Clark provides insights to the Magic of the Number Three:

    • Use One for power.
    • Use Two for comparison, contrast.
      (right – wrong, black – white, up – down, hot – cold)
    • Use Three for completeness, wholeness, roundness.
    • Use Four or more to list, inventory, compile, and expand.

    Make use of the Rule of Three in your presentations with the proper, inflection, cadence, and pauses, and I guarantee better speaking!

    I’ve taken Dugan’s and Clark’s advice to heart and incorporated it into my presentations.  What follows are examples from my Keynote Presentation, “No Sweat Public Speaking!”

    Read them with the Rule of Three in mind.  You’ll understand and remember more than if I had written them without using the Rule of Three! Read More→

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    No Sweat Public Speaking - Presentation MakeoverWhen was Your Presentation
    last updated?

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    If it’s been awhile - Keep reading!

    Doing a Presentation Makeover
    makes sense if:

    The Information You Want to Convey is Important.
    It should be Important!
         Important to the audience and
         Important to you!
    If it’s not important, Why are you doing it?

    “The presentation you and/or your team deliver:
    directly reflects upon the presenters and those developing the presentation.”

    You might need a
    Presentation Makeover if you. . . Read More→

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    We like to work with EXPERTS – Don’t we?

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    "No Sweat Public Speaking!" EXPERT StoolNaturally, we want people to perceive us as an EXPERT Perception is reality, and people like to work with EXPERTS - Correct?

    Being perceived as an EXPERT grows your:
    1. Business
    2. Career
    3. Leadership Opportunities

    EXPERTS also get paid more for the products and services they provide.

    You can accomplish this by standing on a Special Three-Legged Stool that you build!

    Here is what those Special Legs are: Read More→

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    Every Audience Doesn’t Need to See All your Slides.  

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    "No Sweat Public Speaking!" Slide Deck

    Fred's Master Deck: 9 of 138 Slides

    Audiences have different wants and needs. Most presentations have time restraints.  Not recognizing either of these can result in a less than stellar performance.

    properly customized presentation connects better with audiences than a one-size-fits-all one. Connecting with an audience increases the odds they’ll GET IT!

    A large Master Deck of slides makes this customization easy. Read More→

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    The audio, and a bit of commentary.
    My Keynote Presentation, “No Sweat Public Speaking!”

    Here’s a Sample from the Beginning of the Talk:

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    This Keynote Presentation covers the:

    • Components, Parts and Elements of a presentation.
    • Things to do that will lessen the “Fear of Public Speaking.”
    • Bonus Tips – Subtle little differences will make all the difference in your presentation.

    It’s a bit over 95 minutes in length.  You’ll want to play it over and over!

    For a Limited Time, I’m offering it for only $9.95, with my No BS Guarantee.
    If for any reason you are not 100% satisfied, I’ll refund your purchase in full.  MP3 file will be sent by the next business day.


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    John Pertzborn, co-anchor of Fox News AM Show in St. Louis, interviews me.

    Special thanks to Jim Grandone, www.grandone.com

    Transcript of Interview Read More→

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    No Sweat Public Speaking - Non-Verbal CommunicationThe Non-Verbal Communication you deliver will trump
    What you say and How you say it – EVERY TIME!

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    For instance, if I say, “I really am enjoying being here at your event,” but continually look at my watch and have an expression on my face that says “I’m bored and wish I were somewhere else,” what is the message I am sending?

    The audience, if they’re paying attention to your physical presentation, will not believe the words you just spoke. Read More→

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    "No Sweat Public Speaking" Written/Audio Combo PostEver read your Post several days after publishing and . . . Oops!

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    I have done it more times than I’ll admit.  However, I’m writing this Post to give a solution for catching those errors and greatly improving my Posts! If you are a blogger, writer, or speaker, it might be something you will want to do, also.

    I borrowed the idea from my good friend and internet marketing expert, Russ Henneberry, Tiny Business, Mighty Profits.  Russ puts the audio of his Posts at the beginning of each Post. The first time I noticed this, I clicked on the icon and started reading along with his reading the Post.  It was so easy to listen to his rendition of his own Post, that I quickly stopped reading. Read More→

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