“If it’s Sunday, it’s Meet the Press.”

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This is how David Gregory, the moderator of the the longest-running television series in American broadcasting, signs off each Sunday morning.

Tim Russert, the previous host, and all hosts before him, signed off with the same words.  It’s part of this weekly television news/interview program’s Branding.

Branding yourself and company in several ways, so others know who you are and what you do, should be part of your marketing strategy.  Using it in your Closing can be particularly effective.  This is because of the Law of Primacy and Recency which says, “The last thing the audience sees and hears will be the first thing they will remember.”

If you’re a fan of the great motivational speaker Zig Ziglar, you know his presentations always closed with his Branded Tag Line, “I will see You - At The Top!”

My good friend and internet marketing expert Russ Henneberry blogs on the site,
Tiny Business, Mighty Profits.  He closes and Brands his presentations with the statement, “Starting tomorrow, do the things we worked on today, and Your Tiny Business will have - Mighty  Profits!”

If you hear the phrase, “It just works!” you associate it with Steve Jobs.  Another of his favorites was, “And one more thing!”  Combine those statements with a black turtleneck sweater, blue jeans, and white sneakers and you have the Brand, Steve Jobs!
That Brand was, and will forever be, associated with the bigger Brand, Apple.

I’ve worked very hard on my “No Sweat!” Brand: Read More→