Jan
24

Your EXPERT Stool: The Second Leg is. . .

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"NO SWeAT Public Speaking!" Expert-Stool---Wrting

W WRITING!

In my first column on this subject, I presented the idea that everyone should build a strong EXPERT Stool. (If you haven’t read it, the Back Story to this Marketing Plan is worth the read! HERE)

The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you - GOOGLE Me!

That two word phrase, when spoken with a little ”Attitude,” a little good “Attitude,” says, “There’s great stuff out there about me. Don’t take my word for it. Check me out!”

Before asking someone to, GOOGLE Me! You’ve got to have Googleable “Stuff.”  Building a three-legged EXPERT Stool will do that!

The Three Legs are:

  1. Speaking
  2. Writing
  3. Internet / Technology

This post addresses the Second Leg, WRITING!

If you’re a regular reader, listened to one of my audio recordings, or seen me speak, you know I believe Speaking and Writing go hand-in-hand. People who Speak and Write well are perceived as EXPERTS. People like to work with EXPERTS!

Just as a good Speaker’s Talk must be Heard, and preferably seen, to be perceived as an EXPERT, a Writer’s Words must be Read to be identified as an Authority.

Important for Writers:

  • Know your subject. Research it, and be certain what you’re communicating is up-to-date.
  • Your writings should be good, very good!
    • If you don’t have excellent writing skills, learn them.

Let’s start the discussion by talking about Writing OFF-Line.

Be a “Guest Contributor.”

There are many publications that will publish your articles. You may not receive payment for them, but having your “Stuff” in well known media will give you credibility. They will usually print your contact information below your article and perhaps give your a free classified or display ad.

Some are:

  • Trade Magazines for your area of expertise.
  • General interest magazines if your subject is a fit.
  • National and local Newspapers.

Other Writing Options:

  • Publish a Book or Workbook
    • Traditional and/or Internet only.
    • You’ll probably have to self-publish. That’s OK because it’s way easier than it used to be.
    • This could be as simple as a PDF available on your website. Do it and you’ll be considered a “Published Author.”
      • Once you’ve done this, when mentioning it, say, “My first book is. . .”

When your Writing is Published,
It’s time to start building that Leg of Your EXPERT Stool!

Be certain it is being Promoted via the Internet:

  • On Websites
    • Your website.
      • Have links to the publication’s site and your article.
      • Be certain their publication is printed online, also.
  • Social Media
    • Put all pertinent information, and links, on your LinkedIn and FaceBook Business Pages.
    • Tweet it, also.
    • Ask the publisher to do the same.
  • Email Marketing
    • Email information about your article to your targeted contact list and have links that will take them to your and the publisher’s sites.
  • YouTube
    • Your YouTube Channel is an excellent place to promote where you’re published.
      • Links can be put in the Description Section of the video, reached by clicking on Video Manager.

If you have published a Book:

  • Amazon.com’s Author’s Central.
    • This fabulous freebie from amazon.com is offered to all authors. They allow them to list Speaking Events on a personal Author’s Site. Here is mine: https://www.amazon.com/author/fredemiller
      • Additionally, authors can upload pictures, videos, and link to their blog and other sites. This is all FREE!

ON-LINE Writing Opportunities

  • Blog!
    • Regularly writing articles on your site is a tremendous way to build this leg of Your EXPERT Stool!
    • Deliver great Content.
      • These writings should not be advertisements for your products and services. The goal is to establish yourself as an EXPERT.
      • Do it well, on a continual basis, and you will  be an EXPERT!
  • Insert the Audio of each Post on your Blog.
    • Many people are auditory learners. Having the audio of each post available will help more people GET your message
    • An added benefit is: “Written Post + Audio Post = Better Writing and Speaking.”
    • Put the Audio of each of your blog posts at the top of the article.
    • Have it link to your iTunes Podcast Channel.
  • Comments
    • Most Posts have a Comment Section. If you have expertise, and an opinion on a post written by someone else, place a comment.
      • GOOGLE finds these!
      • When people Comment on your Posts, Reply to what they’ve written.
    • Other Sites to Post Articles
    • Guest Post!
      • Writing is a lot of work. Many bloggers are happy to have a Guest Post, provided, of course, it is great valuable content for their readers.

Just as when your OFF-Line writing is published, when your writings are ON-Lineit’s time to start building that Leg of Your EXPERT Stool!

Be certain it is being Promoted via the Internet:

  • Social Media
    • Put all pertinent information, and links, on your LinkedIn, LinkedIn Groups, and FaceBook Business Pages.
    • Tweet it, also.
  • Email Marketing
    • Email information about your article to your targeted contact list and have links that will take them to your site.
  • YouTube
    • Your YouTube Channel is an excellent place to promote your blog posts.
      • Links can be put in the Description Section of the video, reached by clicking on Video Manager.

The next article will address the Third Leg - INTERNET MARKETING  / TECHNOLOGY!

Building Your EXPERT Stool is a Process – not an Event. Once it’s built, all the legs must be continually strengthened. That’s OK because, “The Learning is in the Doing!” and your subject knowledge and credibility as an EXPERT will grow exponentially, especially when you have enough “Stuff” so you can say, to the person who wants to know more - GOOGLE Me!

For reading, and/or listening, this far I’d like to give you Two FREE Gifts:

An Elevator Speech Template and an Elevator Speech Worksheet. 
(Who hasn’t struggled with their Elevator Speech!)

Go to: http://www.nosweatpublicspeaking.com/elevator-speech-template to receive it!
(You may be asked to update your profile even if it hasn’t changed. Please do!)

About the Author
Fred E. Miller is a speaker, a coach, and the author of the book,
“No Sweat Public Speaking!”
Businesses and individuals hire him because they want to improve their
Public Speaking and Presentation Skills.
They do this because we perceive really great speakers to be Experts.
Perception is reality, and we rather deal with Experts.

They also know:
Speaking Opportunities are Business Opportunities.
Speaking Opportunities are Career Opportunities.
Speaking Opportunities are Leadership Opportunities.

He shows them how to:
Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with -
NO SWEAT!

Fred E. Miller
Fred@NoSweatPublicSpeaking.com
nosweatpublicspeaking.com
314-517-8772

Connect/Follow me:
FaceBook
LinkedIn
Twitter

Comments

  1. Peggy Nehmen says:

    Thanks for the second leg of your expert stool, these are excellent ideas. Looking forward to the third leg of your article.

  2. Fred E. Miller says:

    Thanks for taking time to post your kind comment, Peggy.

    I just put the finishing touches on the Third Leg today and will publish Thursday.

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