Your EXPERT Stool: The Third Leg Is. . .


NO SWEAT Public Speaking! EXPERT-Stool---Internet--TechnologyB INTERNET /TECHNOLOGY

In my first column on this subject, I presented the idea that everyone should build a strong EXPERT Stool. (If you haven’t read it, the Back Story to this Marketing Plan is worth the read! HERE)

The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you – GOOGLE Me!

That two word phrase, when spoken with a little “Attitude,” a little good “Attitude,” says, “There’s great stuff out there about me. Don’t take my word for it. Check me out!”

Before asking someone to, “GOOGLE Me!” You’ve got to have Googleable “Stuff.”  Building a three-legged EXPERT Stool will do that!

The Three Legs are:

  1. Speaking
  2. Writing
  3. Internet / Technology

This post addresses the Third Leg, INTERNET / TECHNOLOGY!

If you’re a regular reader, listened to one of my audio recordings, or seen me speak, you know I believe Speaking and Writing go hand-in-hand. People who Speak and Write well are perceived as EXPERTS. We like to work with EXPERTS!

Doing those activities is a MUST to be perceived as an EXPERT. Using the Technology of the Internet is how to let the WORLD know!


  • Links , and details, should be placed on your FaceBook Business Page, your LinkedIn Page, and your LinkedInGroups.
    • More people will be made aware of your speaking.
    • Google finds these, raising your name in searches.
    • Ask the Event Venue and Sponsor to do the same and be certain your contact information and links are in their promotions.
  • Email Marketing, for you, the sponsor, and venue, should be part of the plan.
  • Have an Event Calendar Page on your website and place all the necessary information for each Speaking Opportunity on it.
  • On Twitter. Tweet before and after each presentation.
  • After the Speaking Event, write, if allowed, a short “Thank You!” on the blogs of the Venue and Sponsor.



  • Insert the Audio of each Post on your Blog.
  • Comments
    • Most Posts have a Comments Section. If you have expertise, and an opinion on a post written by someone else, place a comment.
      • GOOGLE finds these!
      • When people Comment on your Posts, Reply to what they’ve written.
  • If You’ve Written a Book, and it is on Amazon.com, put the event on your
    Author’s Central Page.



  • On your YouTube Channel you can “Show” the audience what you want them to “See!”

If you produce PowerPoint / Keynote Presentations. . .

There are many more avenues to promote yourself I haven’t covered. Plus, there are new ones coming along all the time!

Vizify is one I recently found that consolidates many of your links allowing visitors to get a great, quick snapshot of you. Here’s Mine.

Building Your EXPERT Stool is a Process – not an Event. Once it’s built, all the legs must be continually strengthened. That’s OK because, “The Learning is in the Doing!” and your subject knowledge and credibility as an EXPERT will grow exponentially, especially when you have enough “Stuff” so you can say, to the person who wants to know more – GOOGLE Me!

For reading, and/or listening, this far I’d like to give you Two FREE Gifts:

An Elevator Speech Template and an Elevator Speech Worksheet. 
(Who hasn’t struggled with their Elevator Speech!)

Go to: http://www.nosweatpublicspeaking.com/elevator-speech-template to receive it!
(You may be asked to update your profile even if it hasn’t changed. Please do!)

About the Author
Fred E. Miller is a speaker, a coach, and the author of the book,
“No Sweat Public Speaking!”
Businesses and individuals hire him because they want to improve their
Public Speaking and Presentation Skills.
They do this because we perceive really great speakers to be Experts.
Perception is reality, and we rather deal with Experts.

They also know:
Speaking Opportunities are Business Opportunities.
Speaking Opportunities are Career Opportunities.
Speaking Opportunities are Leadership Opportunities.

He shows them how to:
Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with –

Fred E. Miller

Connect/Follow me:


  1. Will Hanke says:

    Good stuff Fred. It’s smart marketing to put your stuff on many different channels/media. That way your followers can consume it in the way they prefer. Giving them multiple choices just makes them like you more.

  2. Will, YOU are an EXPERT!

    I appreciate you validating my blog posts and taking time to comment.

    Everyone must see themselves as Self-Employed and continually work on their EXPERT Stool so they can tell prospective clients and employers, “There’s a lot of great stuff out there about me. Don’t take my word for it. Check me out and GOOGLE Me!”

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