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Speaker Suggestion: Develop a. . .

Updated: Feb 5


Speaker Signature Presentation!

“Speaking Opportunities are Business, Career, and Leadership Opportunities!”

That is my mantra and no one ever challenges it. Why would they!

  1. People perceive really good speakers as Experts.

  2. We like to work with Experts.

  3. Experts can command more money for their products and services.

  4. Delivering a great presentation is an excellent way to let others know you are the Expert they might want to hire and would be comfortable referring.

If you want to build your business, advance your career, or seek leadership opportunities, now is the time to develop a great Signature Presentation to help capture those opportunities!

Your Signature Presentation, ideally, should:

  1. Be about something you are passionate about.

  2. Be a topic you have a great deal of expertise on.

  3. Appeal to a wide range of audiences.

  4. Not be a sales pitch.

  5. One you have practiced ad nauseam

Choosing your topic.

Think about, then answer these questions:

  1. What are you really good at doing?

  2. What do you love about what you do?

  3. What are your passions?

  4. What can others learn from something you know?

  5. Who is your audience for that topic.

Considerations for choosing your topic.

  1. People will do more to avoid pain then seek pleasure.

    1. Example: “How to choose healthy foods.” vs. “Five proven ways to avoid a heart attack.”

  2. Give the big picture.

    1. Too much minutia will bore folks and lose their attention.

  3. Use simple language.

    1. Audiences are not impresses by speakers using words they don’t understand. Unfamiliar acronyms, buzz words and techno-speak will make them feel stupid and you’ll lose them.

  4. Your audience has three learning styles. Developing a presentation to address two or more of these will increase the odds they GET IT!

    1. Visual – approximately 55%.

      1. Slides.

        1. Use clean, simple, universally understood images with a white background.

      2. Props.

        1. All must be able to see them and, if there is a demonstration, how they work and what they do.

        2. Reminder: Put them out of site when not using else they become distractions. Making the screen go “blank” if using slides is the equivalent action to take.

      3. Video.

      4. Example: When speaking about the benefits of failing, I show a short Michal Jordan video clip which ends with him saying. “I have failed, and failed, and failed, again. That’s why – I succeed!”

    2. Personal non-verbal communication.

    3. Non-verbal trumps verbal and there are two kinds of non-verbal communication: Voluntary and involuntary.

      1. If you’re prone to roll your eyes when hearing or seeing something you disagree with, keep it in check because: “Your audience believes what it sees.”

    4. Auditory – approximately 30%.

      1. Verbal inflection, projection, and cadence.

        1. If they don’t understand and hear the words you speak they’ll never GET IT!

    5. Music.

    6. Sound effects.

      1. Example: In several of my presentations I’ll talk about things that should not be done. One slide shows a stack of handouts. I then have a huge red X appear on the screen in front of the handouts. When that big red X shows, immediately the “WRONG” buzzer sound blares. It is very effective in grabbing people’s attention and reinforcing a message.

    7. Kinesthetic, learn by doing – 15%.

      1. Perhaps an “exercise” for the audience.

  5. Develop, practice, and deliver your presentation with the proper Structure.

    1. Introduction.

      1. Write your own answering three questions.

        1. Why this subject?

        2. Why this speaker?

        3. Why now?

    2. Opening.

      1. Have a strong opening that grabs the audience’s attention!

        1. Example: “By a show of hands, how many of you have changed, tweaked, or trashed your elevator speech in the last year?. . . in the last six months?. . . in the last six weeks?. . . As I’m speaking. . .”

      2. Tell them what you’re going to tell them and how you’ll handle questions:

        1. Example: “I’m going to talk about the components, parts, and elements of a presentation. I’ll name them, explain them, and give examples. I’ll give tips to take your presentation from Blah to Ah! I’ll talk about the fear of public speaking; why we have it and give nuggets to lessen it. I’ve got time set aside for questions. Finally, I’ll close my presentation.

    3. Body.

      1. Make three to five points and reinforce them with personal stories.

    4. Conclusion.

      1. Review highlights of what you just delivered.

      2. Have a strong closing.

      3. Challenge the audience to do something or give them a call to action.

        1. Example: “I’m going to close with a challenge and a prediction. Here’s my challenge: For your next presentation use the nuggets for lessening the fear of public speaking we discussed. Do that, and my prediction is this: Your next presentation will be absolutely, positively – NO SWEAT!

Initiate and follow the above suggestions for developing your Signature Presentation and I guarantee it will be absolutely, positively – NO SWEAT!


Pausing is a key component of presenting.

About the Author Fred E. Miller is a speaker, an international coach, and the author of the books,“NO SWEAT Public Speaking!” and“NO SWEAT Elevator Speech!”

Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, andPresentation Skills.

They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."

They also know:We perceive really great speakers to be Experts. We like to work with Experts.

He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!


  1. Keynote Speaker

  2. Workshop Facilitator

  3. Breakout Sessions

  4. Personal and Group Public Speaking and Presentation Coaching

  1. Lessening The Fear of Public Speaking with – NO SWEAT!

  2. Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!

  3. Speaking Opportunities are Business, Career, and Leadership Opportunities.

  4. We are All Self-Employed!

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If you have any comments, questions, or suggestions about this post or other posts please contact me:

Thank  you for your continued support. It is greatly appreciated!


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