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Elevator Speech Clarity

NOT Optional!

We’ve all been there.
You go to a networking event, social function, or seminar and the leader says, “Before we get started, let’s go around the room. When it’s your turn, stand up, tell us who you are and what you do. Give us your Elevator Speech.”
Or
You’re at a gathering or waiting in line somewhere, and a person introduces themselves, and asks, “What do you do?”

The Elevator Speech is a Personal Infomercial that concisely answers that question. A template and worksheet for developing your Elevator Speech is HERE.

The Goals Are:

  • Someone listening to your Elevator Speech wants to find out more about your products and services because they have a challenge or need they would like to solve immediately.
  • A person hearing it doesn’t need the offering now, but will be comfortable, in the future, if the need arises, having a conversation with you.
  • A recipient of the message would be happy to refer you if they know a person who might benefit from your products and services.
  • An Additional Goal when delivered One-on-One is to DIS-Qualify people.
    • Everyone is not a prospect for your products and services. You are not going to purchase everything offered to you.
    • Don’t waste major time on minor possibilities.

One Rule for an Elevator Speech is No Selling!
An elevator speech is not a sales presentation. It is a way to let others know what you offer. Buying and selling, if they occur, must come later.

Clarity is Not Optional.

People hearing your Elevator Speech should know exactly what you do.

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oOften, Elevator Speeches are Delivered One-On-One.

The Goals are: Clarity and DIS-Qualification.

ESPRESS Elevator Speech Template

You’ve arrived at an event where the suggestion was to:
“Come early and network.”

Everyone has name tags. A person approaches you, extends their hand to shake yours, and says, “Hi, I’m John. Nice to meet you. I’m work at Home Depot. I’m a manager there. What do you do?”

Here’s how it sounds.O

Download Your EXPRESS Elevator Speech Template
HERE.

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Transcript

Fred Miller, “NO SWEAT Public Speaking!” Let’s talk about this EXPRESS  Elevator Speech.

Just like the regular elevator speech, clarity is not an option. We want everyone to know exactly what we do so they can say, “Hey, we need to talk.” or “I don’t need you now, but I’d be very comfortable talking you in the future about this.” And just as important, if somebody says, “Hey, I’m looking for that product or service,” they would be very comfortable referring you.

The EXPRESS  Elevator Speech has the added goal of wanting to Dis-qualify. You don’t want to spend major time on minor possibilities. Read More→

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0For THAT!

Over five years ago, I wrote a post, “There’s NO App for That!”


Things change.
NOW, there ARE apps for THAT and MORE. . .

 

For Developing, Practicing, and Delivering. . .

Mind Mapping is the “Swiss Army Knife for the Brain!” It is a non-linear, visual, brainstorming tool that can be used for decision-making, problem-solving, strategic planning and a variety of other brain related activities. It is also an awesome tool for developing, practicing and delivering presentations! There are a number of great apps for Mind Mapping. I use Inspiration. It is cross-platform and easy to use. Here is a Speaker’s Template developed with this application.

Before you get on stage. . .

Glossophobia is the Fear of Public Speaking. If you have this fear, you are not alone. Up to seventy-five percent of the population, to one degree or another, shares this with you. It is an equal opportunity fear and doesn’t care about your age, education, or occupation.

Those “butterflies in our stomach” can be very distracting to the goal of giving a great presentation. We don’t want to completely rid ourselves of this anxiety. We should take that nervous energy and put it into our presentations. A presentation without energy can be B-o-r-i-n-g! If you’ve ever sat thru one you know what I’m talking about. Toastmasters, the international leadership and public speaking organization, suggests we get those butterflies to “Fly in Formation!” Great advice!

Confident Public Speaking (iOS and Android) is an app that can lower that anxiety. Some of the features are: Read More→

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oJade Harrell is the charismatic creator and executive producer of RareGem Productions,

a positive media production, promotion and creative consultation company. Named “Positivity’s Greatest Promoter” by “Who’s Who Publishing,” Jade’s voice reverberates globally through multiple platforms of strictly positive programming.

Watch and Listen to the BEST!

It was a privilege to be interviewed by her!

More on Jade Harrell!
RareGem Productions
Hallelujah 1600 AM Read More→

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Competition Sets the Bar Low0LOW! Very Low!

Amazing as it seems, it doesn’t take much to stand head and shoulders above your competition. This applies to most things in life.

It certainly rings true when it comes to Delivering a Great Presentation.

little things can make a HUGE DIFFERENCE.

  • Write your own Introduction.
    • The Introduction is an integral part of a presentation.
    • It is the speaker’s responsibility, not the emcee or meeting planner’s duty, to write it.
    • It is not a bio. Most bios pulled from the internet have little to do with the upcoming presentation. No one cares how many children and what hobbies the speaker has.
    • The Introduction should answer three questions:
      • WHY this subject?
      • WHY this speaker?
      • WHY now?
  • Take Personal Responsibility for as many aspects of the talk as possible.
    Arrive at the venue early, very early to check and test everything, and if necessary, get the items that aren’t correct –  fixed. Having “everything in place and working” can lessen the fear of public speaking. Read More→
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Carryon-Laptop0LOT More than a Thumb-Drive!

Let me tell you a story:
I gave a presentation last week to a ladies networking group. The talk was about developing great Elevator and EXPRESS Elevator Speeches.

The venue was a classroom in a college. There was a projector mounted to the ceiling and a computer on a lectern connected to it. I’m a mac guy, so know there can always be challenges.

  • Disconnecting the VGA cable from the back of the classroom monitor required needle-nose pliers. Check! I had a pair.
  • Connecting to my macbook pro necessitated an adapter. Check! I had one.
  • Unfortunately, the projector did not recognize my computer, and the presentation screen, no matter what I tried, would not show my slides.
  • Fortunately, Lisa, my networking group contact, brought her projector.
    • I disconnected the VGA cable from the classroom monitor and connected it to Lisa’s projector – Nothing!
    • Lisa suggested trying an HDMI cable and plugged one she brought into the projector.
      • To connect that to my computer, I needed another type of adapter. Check! I had one.
      • Problems Solved!

Presentation Challenges can be Overcome if the
Speaker Plans for the What Ifs!

  • What If the emcee forgets to bring my Introduction.
    • Always bring a copy to the presentation. The person you originally sent it to may have lost or forgotten to bring it. Sometimes, the job has been assigned, at the last minute, or otherwise, to someone who never received your Introduction. Check! I do this.
  • What If my computer crashes? Read More→
Aug
08

Teleprompter or Not?

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teleprompter

oIt Depends. . .

President Obama is a master at using the teleprompter. I don’t believe anyone does it better. He doesn’t just “read” the words on the screen to his audiences. His inflections, varying cadence, gestures, body language, and facial expressions take his rhetorical skills to levels most never attain. He makes it look easy.
It isn’t!

Using a teleprompter, in my limited experience, is tough. Admittedly, the one I used was homemade and nowhere near the quality of professional equipment. The components were my iPad and an app. The scrolling speed was controlled via my iPhone and it was awkward to do. One of my coaching clients showed me a teleprompter app where the scrolling speed was voice controlled. That would be a big improvement! High-end teleprompters probably have that feature, and more bells and whistles.

Some Teleprompter Benefits.

  • Having a script to read lessens the possibility parts of the speech will be left out.
    • Looking at notes, on cards or paper, can be frustrating and fearful for some.
      • Recalling the words the “Note” is supposed to trigger can be stressful.
        • “What did I mean when I wrote that?”
  • It is easier to ‘keep your place’ when those words are highlighted.
  • Having all the words of a speech on a teleprompter can lessen the Fear of Public Speaking many people share.
  • If the speaker disciplines themselves to deliver only what the teleprompter shows, they are less likely to go “off script.”
    • Going off script can sometimes play havoc with the message and time constraints.
  • Rather than holding note cards or paper, the teleprompter allows the speaker to ‘look out’ towards the audience.
    • This can be huge! Have you ever watched someone looking down and reading their speech? Terrible!

Read More→

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Fear of Public SpeakingoEqual Opportunity Fear!

It doesn’t care about your age, education, or occupation.

Young or not, highly educated or not, white collar or not – The Fear of Public Speaking affects up to 75% of the population.

There is even a word for it – Glossophobia. It comes from the Greek language: Glosso – tongue, Phobia – Fear. The important thing to note is it’s a word, not a disease, and it can be lessened.

It is a fear worth confronting! Losing it completely is not as desirable as taking that fear and putting that energy into your presentation. A presentation without energy is b-o-r-i-n-g! Have you ever been in an audience where a boring presentation is delivered? Yech!

I have coached doctors, lawyers, athletes, entrepreneurs, young people, older folks, and many others. It holds many back from reaching their potential. Tackling this fear is a worthy goal. Here’s why: The research shows:

Speaking Opportunities are Business, Career, and Leadership Opportunities!”

People who speak, and speak well, are seen as leaders and experts. They are presented with opportunities others would love to have.

WHY do we have the Fear of Public Speaking?

My short answer is, “Why not!”
Think about it. Most of our conversations are one-on-one. Many of them are done on the phone, where people don’t see each other.
More and more, communication is via email or text where those interacting don’t see or hear each other.
It stands to reason when someone stands in front of many sets of eyeballs to speak, they are uncomfortable because they are out of their comfort zone.

The Fear of Public Speaking goes hand-in-glove with the Fear of Failure.

That’s too bad because Failing is a Good Thing! 
Think about this: If you get it right the first time, you probably don’t give it a second thought.

One Formula for Success is: Fail Early – Fail Often – Sometimes, Fail Big!The Fear of Public Speaking

Failing in many activities is private, only you know. Examples are crossword puzzles, tracking your own fitness program, and working on software tutorials.
The Fear of Public Speaking differs in one major way from many Fears of Failing because it is –
PUBLIC!  EVERYONE Knows!

There are definite reasons to have a Fear of Public Speaking.

Read More→

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Coaching0All Those Great Athletes Have COACHES!

They are the Best of the Best because they had great COACHING.
Many were born with a lot of natural talent. They continually work out and hone their skills. Most have been doing this for years.

More than one left home and moved hundreds, even thousands of miles, to work with the right Trainer. No athlete who will compete at the Olympics reached this goal by themselves. What they achieved was done as a team –  with their Coach!

One definition of Coach is: A tutor who gives private or specialized teaching.

Public Speaking and Presentation Coaches
fill this role for those serious about improving those skills. They know:

Speaking Opportunities are Business, Career, and Leadership Opportunities!”

The Coach helps those individuals set and reach their goals. They take their “client” to levels not attainable on their own. Everyone has “blind spots.” The coach sees qualities, good and bad, a person often doesn’t. Professional Coaching will better the positive ones and decrease the negatives – maximizing results.

A Great Presentation Coach will Instruct, Critique, and Motivate! Read More→

Jul
11

WHY Speak? Because:

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Confused

0“Speaking Opportunites are Business, Career, and Leadership Opportunities!”

Have you ever been expected to, or wanted to:

  • Make a Speech.
  • Deliver a Presentation.
  • Present an Award.
  • Accept a Prize.
  • Introduce a Speaker.
  • Toast a Bride and Groom.
  • Hold a Press Conference.
  • Conduct an Interview.
  • Be a Master of Ceremonies.
  • Deliver a Eulogy.
  • Facilitate a Meeting.
  • Attend a Networking Event.
  • Give an Elevator Speech.
  • Tell a group about a trip you recently took.
  • Give a “How To” on a topic.
  • Make a Sales Presentation.
  • Be Interviewed.
  • Ask a Question at a Public Forum.
  • And More!

Speaking, in any of the above situations, can be Powerful! It can do amazing things for your career, business, and self-esteem. Individuals who present well are perceived as Experts. We like to work with Experts. Read More→



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