LISTEN!
Whether one-on-one or in front of a group, a great Elevator Speech is your ticket to making a memorable first impression.
However, crafting and delivering this "personal infomercial" often comes with its own set of challenges.
Here are some common pitfalls and practical solutions to ensure your Elevator Speech leaves a lasting impact.
Challenge 1: Lack of Clarity
Pitfall: Vague or convoluted messages can leave your audience scratching their heads. If they don’t know exactly what you do, why would they hire or refer you?
Solution: Craft a crystal-clear message. Define who you are, what you do, and the unique value you bring in simple, understandable language.
Challenge 2: Overloading with Information
Pitfall: Bombarding your audience with excessive details can overwhelm and dilute your message.
Solution: Stick to the essentials. Less is more. Details, if someone wants them, can be presented later.
Challenge 3: Lack of Consistency
Pitfall: If someone hears your Elevator Speech in different situations and "What you do" varies, they will be confused.
Solution: Be consistent!
Challenge 4: Absence of Authenticity
Pitfall: Coming across as rehearsed or insincere can hinder connection-building.
Solution: Being authentic builds trust and fosters genuine connections.
Challenge 5: Ignoring Non-Verbal Communication
Pitfall: Disregarding your body language can lead to missteps in engagement because people believe what they see.
Solution: Stay attuned to your gestures, facial expressions, and other movements. If not in sync with your words there is a disconnect.
Challenge 6: Sales Pitch.
Pitfall: Trying to sell with your Elevator Speech.
Solution: A great Elevator Speech sorts, sifts, and dis-qualifies people. Selling, if it occurs, will be later.
Conclusion: Elevate Your Elevator Speech, Elevate Your Opportunities
Make it Clear, Concise, and Consistent.
Those hearing it should know exactly what you do. They can then ask to know more and/or store the information to ask later or refer you.
Overcome these Elevator Speech challenges and yours will be absolutely, positively - NO SWEAT! ———————————————————————————————————————————————————
About the Author Fred E. Miller is a speaker, an international coach, and the author of the books,“NO SWEAT Public Speaking!” and“NO SWEAT Elevator Speech!”
Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, andPresentation Skills.
They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."
They also know:We perceive really great speakers to be Experts. We like to work with Experts.
He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!
Services:
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Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
Speaking Opportunities are Business, Career, and Leadership Opportunities.
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