These Things! STOP Them!
STOP Using Buzz Words, Acronyms, or Techno-Speak. You don’t impress people with words they don’t know. You’ll lose them! • No one likes to feel stupid. • We see the emperor with no clothes, but no one says anything. • The words you think everyone knows – they don’t! • Plain and simple language Rules!
STOP Letting the Emcee Write Your Introduction. It is your responsibility, not the emcee’s, and is an integral part of your presentation. • The Introduction is not your bio. No one cares where you went to school, how many kids you have, or that you collect sea shells. • The purpose of the Introduction is to give credibility to the speaker. Attendees should be asking themselves, “What gives this person the right to speak to us?” • The Introduction should answer three questions: • Why this subject? • Why this speaker? • Why now? You write it because no one knows you better!
STOP Putting Bullet Points on Your Slides!
No one comes to a presentation to read slides.
• Bullet Points do not reinforce your message.
They Complicate the message, Confuse the audience, and Conflict with the presenter.
• Solution: Use high quality, universally understood images.
You provide the text with your voice and the words you are speaking.
STOP Telling Jokes to be Telling Jokes. All presentations don’t need humor. However, if done well, it can be “icing on the cake.” • Humor can be great because it can make an emotional connection to your audience. It has to be appropriate to the presentation and your audience. • Some of the best humor is self-effacing. Don’t overdo it or it will seem like a shtick Never poke fun of people in your audience.
STOP Having Q&A After you Close Your Presentation. That’s why the Closing is called the Closing! • If you’re going to have a Q&A, place if before your Closing. The ‘Law of Primacy and Recency’ states: “The last thing the audience hears is the first thing they will remember.” • That’s why it’s imperative to have a Strong Closing. • If the Q&A is after your closing, and you are challenged, or don’t know the answer, that is what the audience will remember. It’s not the takeaway you want them to leave with.
STOP using these, and I Guarantee – your presentation will be absolutely, positively – NO SWEAT!
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About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
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They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."
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