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Speakers: The <i>Last</i> Thing you do, will be. . .

Speakers The First Thing the Audience will Remember!

The Law of Primacy and Recency states: The First and Last Things your audience hears and sees, will probably be remembered more than anything else in your presentation.

Of the two, the Closing will be better recalled.

Knowing that Law is important for several reasons.

  1. It’s why speakers should have a Strong Opening and a Strong Closing!

  1. The Opening should grab the attention of the audience and make them desire to hear more.

  2. Example:

  3. “Picture this!  Friday is our annual Open House and the president of the company wants each department to give a fifteen minute presentation.  I have you scheduled for 1:15 – right after lunch!”

  4. After your Opening grabs the attention of the audience, give them an agenda of how your presentation will proceed.  This is important because people like to know what and when things are going to happen.

  5. Example:

  6. “I’ll talk about the Fear of Public Speaking.

  7. Why we have it.

  8. Nuggets to lessen it.

  9. I’ll then take Questions.

  10. Finally, I’ll Close the Presentation.”

  11. The Closing should be something you want them to remember.  (Think of courtroom summations and closing statements by political candidates.)

  12. Examples

  13. Call to Action.

  14. “Today, as soon as you get back to your office, start writing your Introduction!

  15. A Challenge.

  16. “We’ll be meeting again one week from today.  I challenge each of you to have an Introduction that answers the three questions every Introduction should address

  17. Why this Subject?

  18. Why this Speaker?

  19. Why Now?

  20. A Motivational Quote.

  21. Remember as you leave the auditorium, “The worst speech you’ll ever give, will be far better than the one you never give!”

    1. It’s an opportunity to Brand Yourself.

  22. Each episode of NBC’s Meet the Press, the longest-running television series in American broadcasting, ends with, “If it’s Sunday, it’s Meet the Press!”

  23. My good friend and internet marketing guru, Russ Henneberry, Tiny Business, Mighty Profits, does this.  He ends each of his dynamic presentations with, “Go back to your offices and start using the marketing strategies we talked about today and Your Tiny Business will have – Mighty Profits!”

    1. If you’re going to have a Question and Answer Session, have it before the Closing.

  24. Taking questions at this time is important. Here’s why: As stated above, the last things the audience sees and hears will be the first things they’ll remember.

  25. Example:

  26. Suppose I have a killer Close.  It’s a “Call to Action” that has the audience rushing thru the doors to start on that goal immediately.

  27. But, as most speakers do, I take questions about my presentation after my Closing. Things are going along fine and I have time for one more question.  That person says, “Fred, that stuff you said about ‘practicing in your mind’s eye.  That’s garbage.  It never works.  In fact, you’re full of garbage! “

  28. Now, the presentation is over.  The last thing people heard is the first thing they’ll remember:  “Fred is full of garbage!”

  29. That is not the take-away I want them leaving the event with!

Follow this advice about the last thing you say and do, and my prediction is this: Your next presentation will be; absolutely, positively – No Sweat!

For reading, and/or listening, this far I’d like to give you a FREE Gift. Go to: to receive it!

About the Author Fred E. Miller is a speaker, a coach, and author of the book, “No Sweat Public Speaking!” Businesses and individuals hire him because they want to improve their Public Speaking and Presentation Skills. They do this because we perceive really great speakers to be Experts. Perception is reality and we rather deal with Experts.

They also know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities. He shows them how to Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – No Sweat!

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