The OPENING and the CLOSING are the bookends of a presentation.
They are extremely important because: "Audiences best remember the first and last things you say and do." Your OPENING has three parts.
A strong opening statement or action that grabs the audience’s attention.
A brief roadmap of what is coming next. (Tell them what you'll be telling them.)
This helps your audience mentally prepare for what you’ll be delivering and makes it easier for them to stay focused.
If you’ll have a Q&A section, how you’ll be handling questions.
Not telling them can cause a variety of problems. How to handle questions - HERE
Here are Four Tips for delivering a powerful OPENING.
Start with a Compelling Hook
Grab the audience’s attention immediately with an intriguing fact, question, or short story. A surprising statistic, a relevant quote, or a rhetorical question can also work well. The key is to make them curious and eager to hear more.
Define the Purpose or Benefit
Clearly state what your audience will gain from listening. Explain why your topic is relevant to them, so they’re motivated to stay engaged. This creates a sense of purpose and value for their time.
Establish Credibility
Give a brief, relatable insight into who you are and why you’re qualified to speak on the topic. This doesn’t mean a lengthy resume - just a sentence or two that shows you’re knowledgeable, experienced, or connected to the topic in a meaningful way.
Connect on an Emotional Level Try to connect with the audience emotionally from the start. Whether it's humor, empathy, or inspiration, a relatable opening helps create a bond with the audience and invites them into your message.
Follow this advice for a POWERFUL OPENING and my prediction is: Your next presentation will be absolutely, positively – NO SWEAT!
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About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
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They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."
They also know:We perceive really great speakers to be Experts. We like to work with Experts.
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