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The Elevator Speech Booklet – CLICK to Open!

YourYour Elevator Speech is a Mini-Presentation 

CLICK Thru the Slides

Use this as a Template for Your Elevator Speech!

An Elevator Speech is what we deliver when introducing ourselves at networking events, business meetings, or when meeting anyone for the first time.

The term, Elevator Speech, implies it’s something that won’t take very long to deliver.  If someone’s only going to be in an elevator with you till the next floor, it may be less than a minute.  It’s not an exercise to take casually.

Just as an Elevator goes up one floor at a time, the Elevator Speech should be delivered “by the floor.”

At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”

Everyone doesn’t want to go to the Top Floor with you.  Some don’t want to leave the lobby! There is no need to waste time and energy taking them all the way up.

The Elevator Speech can be a good tool for Qualifying and DisQualifying prospects.

The Elevator Speech starts simple. As interest and time permit, it is expanded.

Again, not everyone wants to go with you to the Top Floor and you don’t want to take everyone there.

Let’s get in the Elevator and start going up!

1st Floor  –  Describes Who You Are Hello! My Name is Fred Miller. That may be all someone wants to know about you – Your Name.

2nd Floor  –  Describes What You Do I’m a Speaker, a Coach and an Author. That’s what I do. Hopefully, they want to know: What I speak about. What I coach. What have I authored.

On this floor, very briefly, tell them what you do.  Don’t give a lot of details.

3rd Floor  –  Describes Your Expertise The Title of my Book is, “No Sweat Public Speaking!” How to Develop, Practice, and Deliver a ‘Knock Your Socks Off!’ Presentation with – No Sweat!

This is where you tell something about why you have expertise in what you do.

4th Floor  –  Why They Hire Me Businesses and Individuals Hire Me Because they want to improve their Public Speaking and Presentation Skills.

I prefer the words Hire Me rather than: “I work with people who. . . “I help people. . . Hire Me lets them know I get Paid to do this. Hire Me can be an excellent Dis-Qualifier.

The word “because” is important.  It has a positive psychological impact on the recipient.

5th Floor  –  More Why They Hire Me They do this because: We perceive really good speakers as Experts. Perception is reality. We like to work with Experts.

Here, expand on why they hire you.

6th Floor  –  More Information They know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities.

You may not have time or need to deliver more information, but it’s good to have it as an option.

I could follow this up with, “Are You Taking and Making Speaking Opportunities?”

That could continue the conversation. This is an Elevator Speech, not a Sales Presentation. If this leads to a meeting and a conversation, I’ll ask it at that time.

7th Floor  –  I Deliver I show them how to Develop, Practice, and Deliver a ‘Knock Your Socks Off!’ Presentation with – No Sweat!

The “No Sweat!” is part of my Branding.  If you have a “Brand” it’s this is a great place to use it!

8th Floor  –  ASK! “You probably don’t know any companies or people who could use the services I offer, Do You?

Asking the question this way will catch them a bit off guard and usually get them thinking. Their answer could be a prospect.

Somewhere on the ride up, the person you’re delivering to, is curious enough to tell you they want to know more and have a conversation in the future. If not, ASKING them is the next best thing to do.  What have you got to lose?

Be aware that an Elevator Speech, just like any presentation, consists of two Components: Content and Delivery.

Plan your Content. •  Read The Elevator Speech Booklet. •  Very little, but pertinent information, for each “floor.” •  Continually refresh it. Change is constant. • You learn new skills and have new experiences that can be valuable to mention.

Delivery is Verbal and NonVerbal. Verbal: The way the words are spoken. •  Speak clearly and distinctly. NonVerbal, Everything else. •  Smile.  It’s universal and gets a positive response. •  Make eye contact to show honesty and sincerity. •  Stand tall and lean in slightly to listen and/or shake hands. •  If appropriate to shake hands, give a firm handshake.

Now, work on Your Elevator Speech. Then, if you’re inclined, go to the Comments Section, please, and share Your Elevator Speech!

For reading, and/or listening, this far I’d like to give you a FREE Gift. Go to: to receive it!

About the Author Fred E. Miller is a speaker, a coach, and author of the book, “No Sweat Public Speaking!” Businesses and individuals hire him because they want to improve their Public Speaking and Presentation Skills. They do this because we perceive really great speakers to be Experts. Perception is reality and we rather deal with Experts.

They also know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities. He shows them how to Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – No Sweat!

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