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The Laws of Presentation

To be successful in delivering outstanding presentations, there are Very Specific Laws that apply. These are not suggestions!

The following Laws of Presentation are tested, proven, and essential if you want to have a high quality talk.

Read them – Study them – Apply them!

  1. Know your “Stuff!”

  2. This is the first of the Laws of Presentation. Really know your material.

  3. Continually study and keep abreast of the latest information.

  4. Read books and blogs on the subject.

  5. Set up google alerts for specifics that will help you stay up to date.

  6. Strive to be the expert on the subject.

  7. Write your own Introduction.

  8. The Introduction is not your bio.

  9. No one cares where you went to school, what you hobbies have, or how many pets you’ve had.

  10. It is the speaker’s responsibility to write their own Introduction. It should answer three questions.

  11. Why this subject?

  12. Why this speaker?

  13. Why now?

  14. Know the Structure of a Presentation.

  15. There are specific ingredients . . .

  16. You put in at specific times . . .

  17. In specific amounts . . .

  18. You do specific things to them, and . . .

  19. You get a Great Presentation!

  20. Know how to Present.

  21. Be proficient with all the Components, Parts and Elements of a great presentation.

  22. Have great content and use all the verbal and nonverbal communication skills available to deliver your presentation.

  23. Remember: Delivery trumps Content – NonVerbal Communication surpasses Verbal Communication and Everything must be in sync!

  24. If you use slides, use high quality, universally understood images. Use very little text and make frequent use of the “B – Blank Screen” button.

  25. The Law of Primacy and Recency.

  26. The Law of Primacy and Recency says the audience best remember the first and last things you say and do. That’s why you want a strong opening and a stronger closing.

  27. The last thing you say and do, is the first thing the audience remembers.

  28. Be Audience Centered.

  29. It’s all about the Audience. The presentation is not about the speaker!

  30. If you take your focus off the audience and place it on you, things can go bad, really bad.

  31. This is one of the Key Laws for presenters. Doing it results in better presentations and lessens the Fear of Public Speaking.

  32. Practice – Practice – Practice

  33. Practice makes perfect – No!

  34. Perfect practice makes perfect – No such thing!

  35. “The Road to Perfection never ends!”This should be your mantra!

  36. I coach speakers for TEDx Talks and the rule of thumb for practicing is one hour of preparation for each minute of presentation. That’s the minimum amount of time that should be invested!

  37. Steve Jobs, who was the consummate presenter, would practice weeks on a 90 minute keynote presentation.

  38. Speak! – Speak! – Speak!

  39. The “Learning is in the Doing!”

  40. Watching others, studying, meditating, listening and practicing are all good, but, the only way to really become a great speaker is to SPEAK!

  41. Speak as often as you can and wherever you can. Every presentation is an opportunity to learn something and improve.

  42. Don’t wait for speaking opportunities to come to you; seek them out!

  43. Personal Responsibility.

  44. No one wants to hear the AV guy forgot the batteries for the remote.

  45. Your responsibility, as the speaker, is for everything you can control. That means bring your own speaker, adapters, remote – everything you can: Personal responsibility.

If your goal is to be a Great Presenter: Follow and use these proven Laws of Presentation.Do that, and my prediction is this: Your next presentation will be absolutely, positively – No Sweat!”


Three ways to keep the attention of your audience.

About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”

Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.

They do this because they know: Speaking Opportunities are Business, Career, and Leadership Opportunities.

They also know: We perceive really great speakers to be Experts. We like to work with Experts.

He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!



  1. Lessening The Fear of Public Speaking with – NO SWEAT!

  2. Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!

  3. Speaking Opportunities are Business, Career, and Leadership Opportunities.

  4. We are All Self-Employed!

Subscribe to my YouTube ChannelPodcast Channel, and connect with me on LinkedIn and Facebook.

My books can be purchased on NO SWEAT Public Speaking” NO SWEAT Elevator Speech!”

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