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WHY Tag Lines are Great for. . .


Tag Presentations and Elevator Speeches. They should have Great Tag Lines!

Tag Line is a catchphrase or slogan often used at the end of an advertisement or commercial. They are great for selling products and services because they keep the brand’s name front and center in the minds of customers and prospects.

The Close of a Presentation can also include a Tag Line.

It should grab the attention of the audience and be something memorable that connects directly to you, your company, your products and services. A Tag Line can become part of your Branding. When someone hears it they should think of YOU!

“The Last Thing the audience sees and hears is the First Thing they remember!”

“This is one of the Laws of Presentation.”

This Law is the reason your presentation should have a Strong Opening and a Strong Closing. The Strong Closing can end with your Tag Line!

Some Familiar Examples of Tag Lines are:

  1. “If it’s Sunday, it’s Meet the Press.” – NBC’s Meet the Press

  2. “When it absolutely, positively has to be there overnight.” – FedEX, 1978-1983

  3. “Got Milk?” – California Milk Processor Board, 1993

  4. “Don’t Leave Home without It.” – American Express, 1975

A Good Tag Line Should:


  1. Be relevant to your product or service.

  2. Easy to say.

  3. Clever!

Tips for having Tag Lines “Sound Good”

  1. Use Alliteration: the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.

  2. “To ensure the audience GETS IT! I need to  Educate, Entertain, and Explain.” – No Sweat Public Speaking!

  3. Use a Rhyme: a word that has the same sound as another.

  4. “Our service helps businesses Gain and Retain Customers!” – Market Volt

  5. “The Worst Speech you’ll Ever give will be far better than the one you Never Give!” – No Sweat Public Speaking!

  6. Bonus Tips that will take your presentation from Blah to Ah!  No Sweat Public Speaking!

  7. Use Repetition: A word used several times reinforces a theme.

  8. “A subtle little difference that makes all the difference!” – Chapman’s Ice Cream

  9. Use Opposites: “We help Small companies close BIG Deals!” – Jeremy Donovan

A Tag Line can be enhance by using props or other visuals, such as gestures.

Example: I close presentations with my two word Tag Line. Before I say those words I wipe my brow and look at my hand. I then look at the audience, smile, and say, NO SWEAT!”

Examples from Speakers:

  1. Samantha Naes, CN Video

  2. “CN is Believen!”

  3. John Beidle – 1040 Wealth Designs, LLC

  4. “If you don’t have a plan to save on taxes, you won’t!”

  5. Kris McLain – Kris the Scribble

  6. “Don’t fight it; Let me write it!”

  7. Russ Henneberry, Tiny and Mighty

  8. “Put the programs we worked on this evening into your marketing plan and YOUR Tiny Business will have – Mighty Profits!”

  9. W. Robert Stewart

  10. “Where we take the FITS out of BeneFITS”

  11. Mary Morak

  12.  “Let us help you make an Incredible Impression.”

  13. Steven Paul

  14.  “Who’s looking under your carriage?”

Here’s a Challenge and a Prediction: Incorporate a great Tag Line into your Presentations. Do that, and I predict people will remember you with – NO SWEAT! (I couldn’t resist!)

For reading, and/or listening, this far I’d like to give you Two FREE Gifts: An Elevator Speech Template and an Elevator Speech Worksheet.  (Who hasn’t struggled with their Elevator Speech!)

Go to: https://nosweatpublicspeaking.com/elevator-speech-template to receive it! (You may be asked to update your profile even if it hasn’t changed. Please do!)

About the Author Fred E. Miller is a speaker, a coach, and the author of the book, “No Sweat Public Speaking!” Businesses and individuals hire him because they want to improve their Public Speaking and Presentation Skills. They do this because we perceive really great speakers to be Experts. Perception is reality, and we rather deal with Experts.

They also know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities.

He shows them how to: Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – NO SWEAT!

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