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A Sales Presentation is a . . .

Updated: Feb 26


Make the Most of It!

Include the following in your sales presentation.

Have someone INTRODUCE you.

  1. Your Introduction tells people why you are giving the sales presentation.

  2. It is your responsibility to write the Introduction. A great Introduction gives you credibility. People are investing time, sometimes money, and opportunity cost. (They could be doing something else.) WHY are YOU giving this sales presentation? Your Introduction should answer three questions. 1. WHY this subject? 2. WHY this speaker? 3. WHY now?

Your OPENING should grab the audience’s attention.

Consider: “We will do more to avoid pain than seek pleasure.” Examples: Alarm Company: “You are awakened at 2:00 AM to the sound of glass being broken and think it’s your front door!”

Presentation Coach: “You arrive at an event and are asked to replace a scheduled speaker who can’t attend.”

The BODY of your Presentation should have stories to reinforce each point.

Examples: Alarm Company: “Immediately after the glass is broken a shrill alarm starts sounding.”

Presentation Coach: “You reach into your pocket and pull out a thumb drive with a prepared presentation.”


“Prime the Pump” for Q&A: Say, “I’m going to ask the first question. One of the questions I’m always asked is . . . ”

Your Presentation should have a STRONG CLOSING.

The Closing comes after the Q&A. The last thing you say and do is the first thing your audience will remember.

Examples: Alarm Company:

“Protect your family and home for less than $1.00 per day!” Presentation Coach:

“Because “Speaking Opportunities are Business, Career, and Leadership Opportunities!”

Always have a presentation ready and let event planners know it!

Use this outline for your next Sales Presentation and I guarantee it will be absolutely, positively – NO SWEAT!


Pausing is a key component of presenting.

About the Author Fred E. Miller is a speaker, an international coach, and the author of the books,“NO SWEAT Public Speaking!” and“NO SWEAT Elevator Speech!”

Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, andPresentation Skills.

They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."

They also know:We perceive really great speakers to be Experts. We like to work with Experts.

He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!


  1. Keynote Speaker

  2. Workshop Facilitator

  3. Breakout Sessions

  4. Personal and Group Public Speaking and Presentation Coaching

  1. Lessening The Fear of Public Speaking with – NO SWEAT!

  2. Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!

  3. Speaking Opportunities are Business, Career, and Leadership Opportunities.

  4. We are All Self-Employed!

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