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Great Elevator Speeches . . .

Updated: Jan 20


Elevator Speeches

DIS-Qualify Prospects!

When you hear Elevator Speeches do you purchase all the products and services being pitched? Of course not, and don’t expect everyone hearing your Elevator Speech, either in front of a group to be a potential client. It just doesn’t work that way, does it?


The Goals of a Great Elevator Speech start with:

Everyone knowing exactly what you do. Clarity is not optional. As is the goal with all communication, they must GET IT!


They should have one or more of these three thoughts when hearing a great Elevator Speech.

  1. I need this and I need it now!

  2. I know what he does, but I don’t need it now.

  3. Because I am clear about what they do and confident they are an expert, my radar is now up for referring them.


When the Elevator Speech is One-On-One there is an additional goal: DIS-Qualify prospects. Do not waste major time on minor possibilities! 


The time allocated for One-On-One Elevator Speeches is usually limited. A typical scenario is: “The program begins at six o’clock. Please arrive thirty minutes early and network.” 


If you’re selling boat trailers and delivering your Elevator Speech to someone who doesn’t own a boat and has a fear of water, they most likely are not a prospect. Don’t waste their time or yours. Sure, they might know a boat owner who needs one, but with time being precious, you’ll both benefit moving on to another attendees. DIS-Qualify them using the EXPRESS Elevator Speech!


Here is an EXPRESS Elevator Speech Example using one of my services.

Let’s assume attendees, who arrived early, are wearing name tags. Barry approaches me and asks, “What do you do, Fred?”

I respond,

“Thank you, Barry, for asking. I’m going to answer your question by asking you one. “Have you ever been in an audience watching and listening to a speaker, and thinking: That guy is good. I mean, he is really good. He’s articulate, authentic, and very entertaining. Obviously, he has a passion for what he’s presenting and I’m getting a lot out of this presentation. Man, I wish I could do that.”


I pause, then continue:

“I’m the guy they hire to develop, practice, and deliver presentations like that."


Hopefully, Barry would say, “Let’s get together.” We would exchange cards. Now is not the time for selling. 


If they haven’t said anything, I immediately go to DIS-Qualify them and state:

“Everyone who hires me knows: Speaking opportunities are business, career, and leadership opportunities. That makes sense, doesn’t it?”

 

The final step is to quickly ask: “You probably don’t know anyone who wants to improve their public speaking and presentation skills, do you?”


If Barry replies, “Yes! We need to talk,” or “Yes, I know someone I need to refer you to.” Super! We’ll exchange contact information for following up later.


If they don’t have an interest, that’s perfectly fine, also. They’ve been DIS-Qualified! Move on to someone else before the program starts.


That’s the EXPRESS Elevator Speech!  Develop your EXPRESS Elevator Speech. The Template is HERE!

This stuff works!


Till next time, this is Fred Miller, “NO SWEAT Public Speaking!”

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Pausing is a key component of presenting.

About the Author Fred E. Miller is a speaker, an international coach, and the author of the books,“NO SWEAT Public Speaking!” and“NO SWEAT Elevator Speech!”


Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, andPresentation Skills.


They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."


They also know:We perceive really great speakers to be Experts. We like to work with Experts.

He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!


Services:

  1. Keynote Speaker

  2. Workshop Facilitator

  3. Breakout Sessions

  4. Personal and Group Public Speaking and Presentation Coaching

  1. Lessening The Fear of Public Speaking with – NO SWEAT!

  2. Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!

  3. Speaking Opportunities are Business, Career, and Leadership Opportunities.

  4. We are All Self-Employed!


Subscribe to my YouTube ChannelPodcast Channel, and connect with me on LinkedIn and Facebook.




If you have any comments, questions, or suggestions about this post or other posts please contact me: Fred@NoSweatPublicSpeaking.com.


Thank  you for your continued support. It is greatly appreciated!


1 Comment


Your material is all very helpful. My marketing rarely has included SELLING TECHNIQUES My work when I have done FREELANCE WORK: architecture, graphics & signage design, cartooning, writing, training, teaching I have gotten without using SELLING TECHNIQUES During my 44 years as a Professional Speaking since 1980 I got through the potential client a. being told to hire me by a professional colleague, personal friend, relative that had been a client of mine b. experiencing my work themselves c. my various websites, newsletters, blogs, articles or books. As I have teased you these past few years I rarely ever TRAVEL ON ELEVATORS I have used special clothing with my logotype embroidered or printed on them that caused people to ask WHAT DO YOU DO? Primarily I MEET PEOPLE I DON'T…

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