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NO SWEAT Personal Branding: More. . .

B Personal Branding Components!

The first of this series, NO SWEAT  Personal Branding, noted EVERYONE is Self-Employed. We should promote ourselves through Personal Branding.

The previous column addressed the first two components: Have a great Website and an iTunes Podcast Channel. This post, and successive ones, will address other components.

Branding Components include: All Promotional Material, on-line and off-line.

There should be Brand Consistency in everything you distribute.

  1. Emails

  2. Email Marketing Campaigns,

  3. Printed Flyers.

  4. Business Cards.

  5. Business Letterhead and Envelopes.

  6. Your Website(s).

  7. FaceBook Business Page.

  8. Facebook Postings.

  9. LinkedIn Site.

  10. LinkedIn Updates.

  11. Twitter

  12. Additional Sites where you have a presence and opportunity to customize your profile.




  16. Google+

  17. StumbleUpon

  18. Other sites that allow you to have your Profile.

  19. Example: I’ve written several books that are distributed by They provide a free Author’s Page. Once set up, I can upload pictures and videos. I have it set to automatically link to my twitter feed and blog post. Google finds “stuff” on Amazon, so this is an excellent way to build a brand! In addition to those marketing tools, they provide an Upcoming Events Calendar, giving me another webpage to post speaking engagements and book signings. Here is my Amazon’s Author’s Page.

QR Codes are becoming increasingly popular in consumer advertising. Smartphone users can install an app with a QR-code scanner that can read the QR (Quick Response) code. It then directs the smartphone’s browser to the website of a company, store, or product associated with that code. Where the users lands will have additional information. QR codes on your business cards and promotional material, on and off-line, is way to quickly get people to a specific web page.

Email Marketing Campaigns can get your message out to targeted audiences you have defined. Those emails should have the same “Feel” as other Branding Components. Having your Logo, Specific Font, and Colors that are the same as your website and other material, gives the consistency that builds Your Brand. Example: Each time I blog, I email a “teaser” of that post to specific people. The email has a link that connects them to my website to see and hear the rest of the post. It’s a fantastic way to keep my products and services top of mind with them.

The tools of Social Media can be use effectively to promote your brand. Facebook, LinkedIn, and Twitter are the most important ones. There are widgets and tools for automatically linking blog posts to social media so your new content can show up in many places and increase your audiences, and, credibility as an Expert! 

Your main social media tool for business should be LinkedIn. Complete the Profile! Many people, before contacting someone, will check out their LinkedIn Profile. If it isn’t up to date, and containing information that person deems needing further amplification, a contact may not be made.

Be a “Go-Giver” by giving recommendations and endorsements to others. Be honest in your praising, and don’t endorse skills for people you’re not sure about. People you’re LinkedIn with will reciprocate, making your profile a valuable site for you.

Social Media Bookmarks enable you to “spread your brand” quickly. There are Social Bookmarking Sharing Button Widgets that make this easy to do. (I’ve got them at the top of this post!) There are many, but the most popular, (I’ve linked mine) are: Delicious, StumbleUpon, Digg, Google+.

Vizify provides a beautiful graphical bio. Very quickly someone can get a snapshot of what you chose to have displayed. Check out mine HERE!

Systematically and regularly use the above tools to build your brand with – NO SWEAT!

For reading, and/or listening, this far I’d like to give you Two FREE Gifts:

An Elevator Speech Template and an Elevator Speech Worksheet.  (Who hasn’t struggled with their Elevator Speech!)

Go to: to receive it! (You may be asked to update your profile even if it hasn’t changed. Please do!)

About the Author Fred E. Miller is a speaker, a coach, and the author of the book, “No Sweat Public Speaking!” Businesses and individuals hire him because they want to improve their Public Speaking and Presentation Skills. They do this because we perceive really great speakers to be Experts. Perception is reality, and we rather deal with Experts.

They also know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities.

He shows them how to: Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – NO SWEAT!

Connect/Follow me: FaceBook LinkedIn Twitter

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