The formula for the Body of a Presentation is: Make a Point – Tell a STORY! (Preferably, a personal one.)
Here are some reasons WHY to use Stories in your presentations:
Stories are relatable: When we hear a story, it activates the parts of our brain that process language and the parts that process experiences. This dual processing makes stories more memorable and easier to understand because we are able to connect the story to our own experiences and emotions. By using stories in presentations, you can tap into this natural human tendency to connect with and relate to the information being presented.
Stories are memorable: Our brains are wired to remember stories. In fact, studies have shown that we are 22 times more likely to remember a story than a series of facts or statistics. This is because stories activate different parts of our brain, including the areas responsible for memory and emotion. By using stories in presentations, you can create a mental picture in the minds of your audience that they are more likely to remember long after the presentation is over.
Stories add depth: Stories can help to add depth and meaning to the message being presented. By providing context and illustrating the impact of the message in a way that statistics and data cannot, stories can help to make the message more meaningful and relatable. Stories can also help to make complex or abstract ideas more understandable by breaking them down into relatable, real-world examples.
Stories create emotion: Emotion is a powerful tool for persuasion. When we feel an emotional connection to something, we are more likely to remember it and take action based on it. Stories have the ability to create emotion in the audience by tapping into their own experiences and emotions. By using stories that evoke emotion, you can create a more powerful connection with the audience and make the message more persuasive.
Personal Stores are preferred. NO ONE, unless you’ve given permission, can tell your story but YOU! YOU have many stories of overcoming adversity, doing something that went against the majority, failing and lessons learned from those experiences. Those are the stories that will connect emotionally with your audience. Use them!
Overall, using stories in presentations is an effective way to engage the audience, make the message more memorable and meaningful, and create an emotional connection that can lead to action. By incorporating stories into your presentations, you can help to ensure that your message is not only heard, but remembered and acted upon.
Use personal stories in your presentations and I guarantee they will be absolutely, positively – NO SWEAT! ———————————————————————————————————————————————————
About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
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