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Successful Speakers Focus on The Audience


AudienceSuccessful Speakers Focus on The AUDIENCE!

Speakers: It’s not about you!

It’s all about your Audience!

Successful Companies are Customer Centered

  1. They focus on the Customer; the needs and challenges their customers have.

They focus on meeting those needs and solving those challenges.

That means:

  1. The Medical Community is Patient Centered.

  2. The Educational System is Student Centered.

  3. The Hospitality Industry is Guest Centered.

To be successful in the Public Speaking / Presentation World we need to be Audience Centered!

The audience didn’t come to see and hear you.  They did come to learn!  They came to learn about the subject you are speaking on.

If you switch your focus from the audience to you, you’re in trouble – You’re in Big Trouble!


You start second guessing yourself and wondering things like:


  1. Am I speaking too quickly?

  2. Maybe I’m talking too slowly.

  3. Rats!  I think I left out something important in the first section of my talk!

  4. How do I look?  (I think I need to lose some weight and shine my shoes next time.)

Do not underestimate this concept of being Audience Centered.  It is HUGE!

Understand it – Believe it – Practice it!

Being Audience Centered will increase the quality of your presentation and lessen your fear of public speaking.

Not being Audience Centered is one of the main reasons speakers deliver their presentations poorly.  They are so focused on themselves and their own performance that they make mistakes.  They forget why the audience came and concentrate, instead, on their own performance.

How the speaker delivers is certainly important.  I’ve stated often that Delivery trumps Content.  However, the speaker’s knowledge and passion for the subject will go a long way to trumping technique.

If you have all three: Knowledge – Passion – Technique You will own the audience!  When you own the audience, they will GET IT! and GETTING IT is the goal of all communication.

For reading, and/or listening, this far I’d like to give you a FREE Gift. Go to: https://nosweatpublicspeaking.com/freegift to receive it!

About the Author Fred E. Miller is a speaker, a coach, and author of the book, “No Sweat Public Speaking!” Businesses and individuals hire him because they want to improve their Public Speaking and Presentation Skills. They do this because we perceive really great speakers to be Experts. Perception is reality and we rather deal with Experts. They also know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities. He shows them how to Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – No Sweat!

Photo Credit: Marcel Acosta

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