If you want your audience to remember what you say, and you do!  -  don’t just give them information—give them a story.

"From Boring to Brilliant. The Role of Stories in Memorable Speaking."

The goal of an Elevator Speech is to leave a lasting impression and create an opportunity for further conversation and connection.

The Law of Primacy and Recency. Your audience best remembers the first and last  things you say and do. This is why you want a Strong Opening and a STRONGER Closing.